Leaders are four players you see in the orange window on the right. If you become a leader, you will be more noticeable.
Leaders
To you become a leader, make a bid. Click on «Bid»
«Bid» icon
«Bid» window will pop up. Bid varies depending on the number of people who want to become a leader.
«Confirm bid» window
If you are ready to make a bid, click on «Bid» and your profile will appear in «Leaders».