Leaders are four players you see in the orange window on the right.  If you become a leader, you will be more noticeable.

Leaders

To you become a leader, make a bid.  Click on „Bid“

„Bid“ icon

„Bid“ window will pop up.  Bid varies depending on the number of people who want to become a leader.

„Confirm bid“ window

If you are ready to make a bid, click on „Bid“ and your profile will appear in „Leaders“.